The off-grid EV future
JustCharge UAE x NGEN presents a one-of-a-kind energy system inspired by local heritage. It merges GMAX core storage with solar and wind power to charge luxury electric vehicles. The system ensures smooth, identity-based access for residents and simple onboarding for guests. This station marks the beginning of a growing, independent energy network focused on a cleaner future. We prepared the shot planning for the 3D render created by external contractors. We also handled storytelling as copywriters, wrote the voiceover scripts, created the sound design, directed the entire project, and coordinated its execution.
The film traces a clear journey: the quiet emergence of purpose in the desert, precise and autonomous movement and infrastructure, the fusion of tradition with new technology in access and energy, and the expansion of the first station into a dynamic network. The realistic CGI emphasizes strength, seamless inclusion, and forward momentum.
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